As most of you are aware, we recently announced the creation of a Club tagline — WE RISE & SHINE that was the result of our Club Visioning session that happened last year. While the recent fun phrase shared by a boy at the SaintA Christmas Party on what he thinks Rotary is — “It’s a Portable Carnival” — is catchy, the new tagline will help to quickly communicate to audiences what we really do.
So, when we say "WE RISE & SHINE” to others, it means:
  • WE RISE to meet early every Friday.
  • WE RISE to the occasion by helping those in need.
  • WE RISE to make a difference in our community and the world.
  • WE SHINE by living the Rotary 4-way Test.
  • WE SHINE by staying positive and encouraging others.
  • WE SHINE by lighting the way for service above self in Brookfield, Elm Grove and beyond.
The new tagline appears on our new Coffee Mugs, and will appear on our website, on club emails, and other communications going out. Try using the tagline the next time you’re talking to someone about Rotary or if you’re interested in purchasing an Elmbrook Rotary Coffee Mug for $7.00, let myself or SAA, Kevin Roche know!
Steve Stocker
Elmbrook Rotary – We Rise & Shine