Posted by Bill Selzer on Oct 10, 2022

On October 7, 2022 the Elmbrook Rotary Club (ERC) was visited by Frontdesk CEO Jesse DePinto.

Frontdesk is a six-year-old Milwaukee based company offering an option to hotels, Vrbo’s and Airbnb’s.  Frontdesk provides fully furnished luxury apartments that are cost-effective, and 50%-100% larger than a average hotel room, including cooking and laundry amenities. The company is in 33 markets with 1,000 units inside 160 buildings. 

They are myopically focuses on urban downtown neighborhood settings, such as Milwaukee’s Third Ward.Jesse shared his company’s mission “to provide short term stays for modern dynamic living”, and a vision for “leading a cultural shift to a type of immersive lifestyle that defines modern travel”.

De Pinto feels we are in the beginning of a travel renaissance, with the data showing people are preferring short term rentals and vacation style rentals over hotels. Stays are offered by the night, week, month, or year, giving travelers flexibility to meet their work and living needs. This provides “fluidity between work, living and travel”.

With the core value of “doing the right thing” through a dedicated engaged diverse staff, the company’s goal is to create an excellent product for their customers through consistency and comfort with every stay.

Frontdesk is providing the next generation of travel options for the modern traveler. All registration is handled online (booking, check-in, door codes, Wi-Fi passwords, and a phone number to call for requesting sheets, towels et) and requests are then delivered on within one hour. There are no front desks or concierge services available.

To learn more About Frontdesk or book accommodation visit:, and to learn more about the Elmbrook Rotary Club, please join us at a 7a meeting, or on a local volunteering excursion.